SRINIVASAN VENKATARAMANAN; ASHOK KUMAR REDDY SADHU; LEELADHAR GUDALA; AMITH KUMAR REDDY. Leveraging Artificial Intelligence for Enhanced Sales Forecasting Accuracy: A Review of AI-Driven Techniques and Practical Applications in Customer Relationship Management Systems. Australian Journal of Machine Learning Research & Applications, Sydney, Australia, v. 4, n. 1, p. 267–287, 2024. Disponível em: https://ajmlra.org/index.php/publication/article/view/78. Acesso em: 12 dec. 2025.