Predictive Analytics in Retail: Transforming Inventory Management and Customer Insights

Authors

  • Selvakumar Venkatasubbu New York Technology Partners, USA Author
  • Venkatesha Prabhu Rambabu Triesten Technologies, USA Author
  • Jawaharbabu Jeyaraman TransUnion, USA Author

Keywords:

predictive analytics, retail, inventory management

Abstract

Predictive analytics influences customer understanding as well as supply for stores. This paper investigates how advanced prediction models might help to enhance retail supply chains management and focused marketing. Using historical data, statistical methods, and machine learning, retailers might be able to predict trends, avoid stock outs, and modify their marketing.
Time series study, regression models, and ensemble learning are covered. Large databases let retailers project demand. Time series study reveals long-term and seasonal trends; regression reveals inventory linkages. Using ensemble learning helps one to acquire dependability.
Article pushes retail predictive analytics forward. Starting supply control Predictive analytics keeps store stockouts far apart and overstocking away. Products' availability raises customer efficiency and satisfaction. Demand planning reduces markdown losses and overstocking, hence improving profitability.

References

J. Han, M. Kamber, and J. Pei, Data Mining: Concepts and Techniques, 3rd ed. Morgan Kaufmann, 2011.

I. H. Witten, E. Frank, and M. A. Hall, Data Mining: Practical Machine Learning Tools and Techniques, 4th ed. Morgan Kaufmann, 2016.

J. L. Bentley and J. R. B. Wright, "Time Series Forecasting with Machine Learning," IEEE Transactions on Knowledge and Data Engineering, vol. 32, no. 3, pp. 573-586, Mar. 2020.

D. M. Power, Decision Support Systems: Concepts and Resources for Managers, 2nd ed. Quorum Books, 2002.

C. Bishop, Pattern Recognition and Machine Learning. Springer, 2006.

D. J. Hand, H. Mannila, and P. Smyth, Principles of Data Mining. MIT Press, 2001.

S. J. Taylor and B. L. Anderson, Forecasting with Neural Networks: A Practical Guide. Springer, 2007.

G. E. P. Box, G. M. Jenkins, and G. C. Reinsel, Time Series Analysis: Forecasting and Control, 5th ed. Wiley, 2015.

S. Choi, T. S. Kim, and H. Hwang, "Optimizing Inventory Management using Predictive Analytics," Journal of Retailing and Consumer Services, vol. 45, pp. 1-9, Oct. 2018.

J. A. S. Turner, "Big Data and Predictive Analytics in Retail: A Review," International Journal of Information Management, vol. 45, pp. 124-132, Dec. 2019.

C. C. Ko, J. C. Liu, and C. H. Ho, "The Use of Predictive Analytics in Customer Segmentation and Targeting," Journal of Business Research, vol. 89, pp. 231-240, May 2018.

M. D. Cohen and E. G. Hsieh, "Ensemble Methods in Retail Analytics," IEEE Transactions on Systems, Man, and Cybernetics: Systems, vol. 49, no. 1, pp. 34-45, Jan. 2019.

T. L. Saaty, The Analytic Hierarchy Process: Planning, Priority Setting, Resource Allocation. McGraw-Hill, 1980.

Y. Zhang, J. M. D. Vandevorde, and L. V. Villegas, "Applications of Predictive Modeling in Inventory Management," European Journal of Operational Research, vol. 277, no. 1, pp. 275-286, Aug. 2019.

A. V. Dempster and S. L. Geman, "Predictive Analytics and Data Mining: Concepts and Applications," Journal of Computational and Graphical Statistics, vol. 27, no. 2, pp. 331-340, Jun. 2018.

M. K. Gupta, Machine Learning for Retail: An Overview. Springer, 2019.

R. P. Robson and M. J. Harrison, "Case Studies in Predictive Analytics for Retail Operations," International Journal of Retail & Distribution Management, vol. 48, no. 6, pp. 630-644, Jun. 2020.

F. S. Hsieh and T. Y. Chien, "Dynamic Pricing and Predictive Analytics in Retail," Operations Research, vol. 68, no. 4, pp. 1101-1115, Jul. 2020.

K. L. Liu, J. X. Wang, and Z. T. Li, "Personalized Marketing Strategies using Predictive Analytics," Marketing Science, vol. 39, no. 3, pp. 456-471, May 2020.

H. C. Lee and D. T. Lee, "The Impact of Predictive Analytics on Retail Supply Chain Management," Supply Chain Management: An International Journal, vol. 25, no. 2, pp. 227-241, Apr. 2020.

Downloads

Published

05-01-2022

How to Cite

[1]
Selvakumar Venkatasubbu, Venkatesha Prabhu Rambabu, and Jawaharbabu Jeyaraman, “Predictive Analytics in Retail: Transforming Inventory Management and Customer Insights”, Aus. J. of Machine Learning Res. & App., vol. 2, no. 1, pp. 202–247, Jan. 2022, Accessed: Mar. 14, 2025. [Online]. Available: https://ajmlra.org/index.php/publication/article/view/21